Buy DigiCert Mark Certificates
Deliver Trusted Email Communications to Customer Inboxes & Boost Engagement
DigiCert Mark Certificates are digital certificates issued by DigiCert to brands/organizations to enhance their communication with their users/customers. These certificates act as proof for brand email recipients and add a sense of authenticity making the brand more trustworthy and identifiable. DigiCert Mark Certificates help a brand’s customers see the brand’s logo rather than the default initials. This builds trust among users as they feel safe to open and interact with the emails they receive. Organizations greatly benefit from this as it increases email open rates which aid in increased win rates or offerings of the business.
DigiCert Mark Certificates work with BIMI (Brand Indicators for Message Identification) to make sure that emails sent are clear with visible confirmation between the sender and receiver. This way it maintains consistency and trust. When organizations use BIMI and Mark certificates in their emails, customers can easily see the verified brand logo and can identify brand’s authenticity whether they are real or fake. This helps email recipients from spam, phishing, and non-verified fake brands that show themselves as original.
Having DigiCert’s Mark certification increases the brand's reputation, engagement, and trust. It displays your band logo with every email communication. Also, combined email authentication protocols like BIMI, DMARC, Mark Certificates provide recipients a quick visual cue that proves their email authenticity. DigiCert has two options, VMCs for business that has a trademark logo, and CMCs for business that do not have any trademark logo. Depending upon your preference, you can choose either of them.
Why You Need BIMI and Mark Certificates?
Today, securing emails has become more important than ever before because businesses heavily rely on email communications. This generates a huge risk for email spam (phishing), and spoofs from cyber-attackers ultimately questioning the security of the emails. As per a report from 2024, 83% of the big/medium-sized businesses have faced at least one successful email security threat and this number even increases for smaller ones. To save your organization from these attacks, you need BIMI and Mark Certificates.
BIMI enhances your email security by displaying only verified logos in your inboxes, increasing trust, reputation, customer engagement, and email open rates. BIMI uses DMARC, and SPF to authenticate the emails and check whether they are real. Mark Certificates from trusted authorities like DigiCert use BIMI to issue your verified mark certificates (VMCs) which validate the trademark of logos. Having Mark enhances your email security, protects your brand reputation, and increases open rates for your sent email, ultimately boosting customer engagement, more win rates, increased revenues, and business performance.
Benefits of DigiCert Mark Certificate
Boost Brand Trust and Engagement
DigiCert VMCs and CMCs ensure that only authenticated emails can display their brand logos, making emails stand out. These boosts email open rates because customers perceive those emails as real, authentic, and not spoofed, increasing their confidence to interact with emails, ultimately enhancing business growth and engagement.
Increased Email Security
DigiCert uses BIMI which uses email security protocols like DMARC, and SPF to validate and verify the authenticity of the sender. DigiCert only allows verified emails to display their brand logos. This enhances email security thus reducing the risk of phishing, spoofs, and scams while increasing brand trust, legitimacy and authenticity.
Blue Mark Enabled for Emails
Having Verified Mark Certificate from DigiCert gets you the blue checkmark feature which acts as proof for your email recipient that the emails are real thus enchasing your credibility. (Only supported by VMC not by Common Mark Certificate).
Flexible Hosting
DigiCert provides you flexible hosting options i.e (on Cloud, on Prem with options for seamless integration) for storing and managing your VMCs and CMCs, which makes your life easier while maintaining the infrastructure needs of your organizations.
How to Acquire DigiCert Mark Certificates (VMC or CMC)?
Getting VMCs and CMCs for businesses/brands is easy. If you go with the VMC option, all you need to do is make sure that you have a registered trademark logo/logos or you have government seals. If you choose CMC, there is no need for a registered trademark logo, all you need is proof that the logo you are using for your business is more than 12 months old. Let’s see the process of getting VMCs and CMCs.
Implement DMARC For your Brand: Make sure to implement DMARC standards for your organization as it will ensure that attackers are not able to spoof your brand identity and claim false promises. Doing this will help your brand to become more reliable and visible and will give you better control over the emails you send or receive using your domain.
Prove Logo Ownership: When you apply for VMCs, having a registered logo is a must which means you need to get a legal trademark for your logo for the right geographical region. If you are a government agency applying for a VMC, there is no need to have an active trademark. For CMCs, all you need is to prove that the logo you are using is more than 12 months old, there is no need for any legal trademarking.
Purchase a VMC/CMC Certificate: When you have all the legalities done/ documents ready, apply for the DigiCert Mark Certificate on our website. We will go through it if all things are verified successfully, we will provide you the certificate with a PEM file.
Create/Update the BIMI records: When you submit the SVG files for certification, DigiCert will send you a PEM file (encoded certificate chain). You need to place this file along with the SVG to a publicly accessible server via HTTPS only. DigiCert can also help you by putting these files on behalf of you. Once done, update the BIMI record with the correct URL and file location.
Reasons to Use Verified Mark Certificates
Improved Email Security, Email Deliveries, Better Email Engagement, Open Rates, Brand Reputation and More.
DigiCert Verified Mark Certificate (VMC)
As a business you need this certificate to prove your brand logo ownership for use with BIMI. To get a DigiCert VMC, all you need is a trademark logo. It provides you blue checkmark enabled for your emails making it ideal for government seal and business. It enhances the trust of your business by proving the legitimacy of your brand’s email communication.
Learn MoreDigiCert Common Mark Certificate (CMC)
DigiCert CMCs are like VMCs, but they are issued to certify ownership for trademark for general use and not for email communications. It does not require any trademark logo, making it ideal for businesses that do not have a registered logo for their brand.
Learn More
Frequently
Asked Questions
What is DMARC, and Why is it Important?
DMARC stands for Domain-based Message Authentication, Reporting, and Conformance and is used for authenticating emails. It is an email authentication protocol that verifies the sender’s domain to check its legitimacy. DMARC is important because it acts as a security guard for the emails you receive, making sure they are true and authorized which prevents you from being spoofed and reduces phishing.
Do we also need our Company Name to be registered to get a Registered Trademark Logo?
No, you only need your logo registered to get the registered trademark.
What is BIMI? Why is it Important?
BIMI stands for Brand Indicators for Message Identification) is an email standard authentical protocol which verifies and allow companies/brands to display their logos in the recipient’s inbox. It is made on top of DMARC, SPF and DKIM and works alongside VMCs, CMCs to increase brand identity. It is important because it ensures that only authenticated emails from a verified domain are associated with the logos.
How do DMARC, BIMI and Verified Mark Certificates (VMCs) Work Together?
All the above are email verification protocols that work together to ensure email security and brand identity. DMARC authenticates emails to ensure they are verified and real while BIMI uses DMARC to authenticate the brand’s logo in the inbox. VMCs add on the security by providing certifications to verify and authenticate the logos. They all ensure that the email recipient receives is from a real sender.
Do I require a CSR? Is VMC same as TLS Certificate?
No, VMCs are not the same as TLS certificates. Unlike TLS which encrypts traffic, VMCs act only as a verification mechanism to verify a brand’s logo. Also, VMCs do not use any private keys like TLS so, they do not need CSR either. VMCs assert a cryptographically and auditable binding among identity/logos or domains. This makes sure, the brand uses a domain that they own when sending emails to their customers/users.
How much time it takes to get DMARC Enforcement?
It depends on various factors. For instance, you probably have it set by your hosting provider. For others who have a single sending domain, they need to add the sending domains to SPF, set up DKIM, and create a DMARC record. After which, they can enforce it. For bigger enterprises with various internal email sub-domains, identifying and setting an allow list servers are time-consuming so it may take more time. To tackle this, as a large company, hire DMARC specialists, partners, and Valimail, who can help enforce DMARC faster and analyze DNS management.
Is there any tool available to check DMARC state today?
Yes, there are many online tools to check the DMARC state. Here are a few options that you can try.
Where do my PEM and SVG files go?
When you apply for VMCs and try to implement BIMI functionality for your domains, both PEM and SVG files are used. PEM files are hosted securely on your email infrastructure or DNS server while SVG is hosted on a publicly accessible HTTPS server URL.
What should I do after Receiving my VMC?
After buying/renewing the VMC, place your PEM and SVG files in a publicly accessible server. Make sure they are accessible via HTTPS and not HTTP as it will cause problems. Also, keep in mind that the SVG file hosted in your BIMI record must match the SVG file that was used to generate your PEM file. If it does not match, the functionality of BIMI is hindered.
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