DigiCert Verified Mark Certificate (VMC)
Increase Email Open Rates by Displaying Trademarked Logo Next to the 'Sender' Field
DigiCert Verified Mark Certificate or VMC, lets you display your company logo directly in the customer’s email inbox, making it feel real and legitimate. Having a VMC boosts the engagement of your emails. You must have seen many businesses have blue marks on their email signature. By using a verified mark certificate, you will also get a verified badge (blue mark authentication) within your email, ensuring recipients that the email is authentic. It helps customers from phishing scams and enhances email credibility.
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Verified Mark Certificate Benefits and Features
Enhances Brand Trust and Visibility
VMC helps you display certified logos for your business in the email inboxes with a blue tick verified by BIMI and DMARC, which enhances your brand identity. It helps customers believe that your emails are not fake; people feel confident interacting with your emails, resulting in stronger relationships and customer loyalty.
Several Logo Support
VMC helps you to keep your brand identity consistent within various channels of email communication. It leverages multiple logo configurations that help you manage multiple logos for subdomains of your email. For example, emails sent from [email protected] display the domain1 brand logo, while [email protected] displays the domain2 brand logo.
Add Additional Domains
With VMC you get the flexibility to add multiple different domains up to 250 with minimal additional cost.
Email Credibility with a Blue Badge
VMC Enables a blue “authenticated” checkmark in Gmail that Boost your brand's trust. This makes your business emails stand out.
Boost Email Engagement
Having VMCs in your emails attracts people via visual cues, which increases open rates and naturally leads to more clicks, higher engagement, and more website visits overall, increasing your visibility and business opportunities.
Prevent Phishing and Spoofing
It reduces the risk of fakeness and duplicity in the emails you send to your customers. It reduces the chance of phishing scams and establishes your brand as reliable & improves your email security.
Compare & Buy DigiCert Mark Certificates
| Verified Mark Certificate (VMC) |
Common Mark Certificate (CMC) |
|
|---|---|---|
| Logo Options | Requires Registered Trademark Logo or a Government Mark Logo | No Registered Trademark Logo Required |
| Trust Indicators | Displays your Trademark Logo to Email and Google’s Blue Checkmark next to the "sender" field in Customer Inboxes | Displays Only your Logo to Email and Next to the "sender" field in Customer Inboxes |
| Qualification | DMARC Enforcement, Trademark Validation and Registered Trademark Brand Logo | Your Logo must have been in use for Over a Year (12 Months) |
| Supported Inbox Providers | Gmail, Yahoo, Apple Mail, Fastmail, ZohoMail, Cloudmark | Currently Only Gmail |
| Suitable For | Official Government Seals | Prior Use or Modified Mark Logos |
| Coverage | Covers One Logo per Sending Domain Plus Flexibility to Add up to 249 Additional Domains | Covers One Logo per Sending Domain Plus Flexibility to Add up to 249 Additional Domains |
| Logo Modifications | No any differences or modifications are acceptable | Minor modifications to the logo are accepted |
| Cost | Higher than CMC | Lower than VMC |
Boost Email Open Rates, Brand Trust and Security
When you buy a verified mark certificate, it increases your email open rates by the customers because it feels safe to open and engage. You need VMC to make your emails look legitimate, increase email engagement rates, achieve brand consistency, get a blue tick in your emails, stand out by showing you are authentic and secure, and ensure your business email looks professional, credible, and interactive.
When you get a verified mark certificate, you increase the chances of your business growth by showing your legitimacy; it increases your visibility, and it protects your customers from scammers who may claim that they are you. It builds trust and gives your email a professional look with blue verified mark sign. By improving all of these, you push your business to grow organically, eventually improving customer relationships.
What are the Requirements to Get a DigiCert Verified Mark Certificate (VMC)?
Requirements to qualify for a Verified Mark Certificate:
Registered Trademark Logo: Before applying for a verified mark certificate, you must submit a registered trademark logo in SVG format, which you should be able to prove that you own it.
DMARC Compliance: You must implement some sort of email authentication policy and reporting protocol like DMARC, SPF, or DIMK to prevent email spoofing by scammers.
BIMI Compliance: Make sure that your email domain URL data like the PEM-encoded certificate chain with SVG logo file are up to date on the BIMI records to display logo in inbox.
CA Validation: It is a must that a Trusted CA like DigiCert verify your domain, logo, legitimacy and after successful validation they will issue a VMC.
How VMC (Verified Mark Certificate) Works?
Before Proceed, there are a few prerequisites that must be in place:
DMARC Compliance: Make sure that your domain of the website is DMARC compliant. To make it DMARC compliant, the policy of your site must be either set to “p=quarantine” or “p=reject”.
Make a Trademarked Logo: Logo Must be a Registered Trademark or Official Government Seals to get VMC. Also, SVG logos are accepted for registration process.
Purchase New CMC: You need to buy DigiCert VMC. Once you have a new one, CA (certified authority) will do verification. After a successful verification, CA will issue VMC.
DNS Record Setup: As a domain owner, it is your responsibility to create a BIMI DNS record to connect your domain with the VMC. Once you connect, you can see your logo.
Email Authentication: Each time when you send emails to the clients, the VMC is verified using (DMARC, DKIM, and SPF) to make sure the sender’s identity is correct or fake.
Brand Logo Display Check: If you have your VMC successfully passed, the recipient’s email will be able to see and verify the brand logo next to the email, indicating its authenticity.
Email Platforms Compatibility
![Google/Gmail (enhanced support, blue checkmark)]()
Google/Gmail ![Apple (Digitally certified label in message details)]()
Apple![au.com]()
au.com![Yahoo]()
Yahoo![Fastmail]()
Fastmail![Cloudmark]()
Cloudmark![La Poste]()
La Poste ![Onet]()
Onet ![ZohoMail]()
ZohoMail ![Zone]()
Zone ![Zoner]()
Zoner ![Netscape]()
Netscape
Frequently
Asked Questions
When does my VMC Expire?
DigiCert provides a multi-year plan with longer validity however, you must get your VMCs revalidated and reissued after every 397 days to meet necessary security protocols as set by the certifying authorities (CA/B) forums.
Is it Compulsory to list Domains and Subdomains while buying my VMC?
Yes, it is compulsory that you list down the main domain for which you want VMC. However, it is not necessary to mention sub-domains because your main domain will cover them. For instance, if you have 2 domains [email protected] and [email protected] for [email protected], then you only need to list domain.com. Please keep in mind that listing sub-domains will increase the cost of getting your VMC.
What is the Cost of getting a VMC (Verified Mark certificate) from DigiCert?
Prices are dynamic and are available upon request. This is because getting a VMC needs high-level consultation keeping in mind the needs of a business. DigiCert has a multi-year plan with a 12-month plan which gives you flexibility on how much is your budget. If you opt for a multi-year plan, VMC generally costs much less than compared to 12-month plan.
What I need to do after Receiving my VMC?
Once you Buy VMC after submitting your brand logo, we will send you a PEM file. You must ensure that both the SVG logo image and this PEM file are hosted in a publicly accessible server. Also, you must update your BIMI records. It is important that both BIMI records and hosted data match.
Do all Email Providers show the VMC Logo?
Google/Gmail, Apple, au.com, yahoo, Fastmail, Onet, La Poste, Zone, ZohoMail, Cloudmark, and Zoner supports BIMI and VMC.
Do I need Multiple VMCs for Multiple Logos?
Yes, you need multiple VMCs for multiple logos, which means, each unique logo will require a unique VMC.
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